AGLO SHCHERBINA
From brand identity development to full-scale campaign production.
AGLO SHCHERBINA is a brand that blends contemporary aesthetics with functional design, created for an audience that values individuality and quality. Our task was to develop a distinctive brand identity and produce a campaign that reflects the brand’s philosophy with clarity and intention.
/ OBJECTIVES /
- Brand Identity Development:
- Creation of a logo that reflects the brand’s character
- Definition of the signature color palette and typography
- Packaging design and development of additional visual identity elements
- Creative Campaigns:
- pre-production: concept development, scripting, casting, storyboarding, etc.
- production: execution of the photoshoot with precise on-set supervision
- post-production: detailed retouching and professional color grading
/ OUR APPROACH /
The logo was designed in a clean, minimalist style with a structured typeface. The color palette is built on soft, calm tones that emphasize clarity and expressiveness. A lemon accent paired with classic black creates a distinctive and confident contrast.
Visual communication reflects contemporary minimalism with a touch of heavy urban influence.
Visual communication reflects contemporary minimalism with a touch of heavy urban influence.
The shoot concept centers on elegance and quiet confidence, highlighting the individuality and refined character of each look. Clean geometric lines and contrasting textures were used to complement the collection and enhance its uniqueness. The model and styling reflect the core philosophy of minimalism, functionality, and understated style.
/ RESULTS /
- Branding
- A cohesive and distinctive visual identity was developed, reflecting modern minimalism and refined simplicity.
- The new logo, palette, and visual system created a clear and recognizable brand presence.
- The updated identity strengthened the brand’s positioning and differentiated it within its niche.
- Visual communication became more structured, consistent, and aligned with the brand’s character.
- Production
- The campaign received strong positive feedback, strengthening the audience’s emotional connection to the brand.
- The shoot concept highlighted key features of the collection, enhancing the visual narrative through clean lines and thoughtful contrasts.
- High-quality production elevated product perception, increased engagement, and reinforced the brand’s overall image.
CONCLUSION
Through a cohesive visual identity and a refined campaign, the project established a clear and confident brand presence.
The combination of thoughtful branding and high-quality production strengthened positioning, elevated perception, and created a strong foundation for future growth.
The combination of thoughtful branding and high-quality production strengthened positioning, elevated perception, and created a strong foundation for future growth.
