LOUI LOUI
Comprehensive brand development and promotion.
Loui Loui is a premium footwear brand that combines elegance, comfort, and modern style.
Created for women who value quality, ease, and versatile design.
At the core of the concept is footwear that does more than complete the look — it instills confidence with every step.
Loui Loui partnered with Rue de Frank for a full-scale launch: brand identity, promotion strategy, creative production, SMM, and PR.
The objective was to build a distinct visual identity, increase brand recognition, and establish effective communication with the audience ahead of the official launch.
Created for women who value quality, ease, and versatile design.
At the core of the concept is footwear that does more than complete the look — it instills confidence with every step.
Loui Loui partnered with Rue de Frank for a full-scale launch: brand identity, promotion strategy, creative production, SMM, and PR.
The objective was to build a distinct visual identity, increase brand recognition, and establish effective communication with the audience ahead of the official launch.
/ OBJECTIVES /
- Brand Identity Development:
- Naming
- Visual identity
- Packaging
- Creative Campaigns:
- pre-production: concept development, scripting, casting, storyboarding, etc.
- production: photo and video shoots, full on-set supervision
- post-production: advanced retouching and color grading, editing, sound design
- Integrated PR & SMM Promotion:
- Social media and press strategy development
- Audience touchpoint identification
- Visual DNA adaptation
- Influencer marketing
- Creative Production:
- Concept and storyboard for a brand production video
- Video shoot
- Post-production: video editing and sound design
/ OUR APPROACH /
We developed a visual identity for Loui Loui, emphasizing a balance of elegance and minimalism.
The branding includes:
The branding includes:
- A logo with clean, memorable shapes
- A color palette that conveys confidence and a premium aesthetic
- Custom typography reflecting the brand’s style
- Packaging and brand elements that form a cohesive visual system
To shape the brand’s image, we delivered:
- Editorial-level photo shoots for campaigns and promotional materials
- A 1–2 minute video showcasing the production process (currently in development, based on style and brand DNA analysis for the April launch)
- A lookbook to support brand recognition
- Scripted production and conceptual photo shoots
We developed a media strategy for Loui Loui that includes:
- Publications in leading fashion media
- Collaborations with influencers and celebrities
- Expansion of the partner network in Russia and Kazakhstan
- Event coordination and designer collaborations
Our social media promotion includes:
- Engaging content creation for @louiloui.brand
- Influencer and opinion leader partnerships
- A digital strategy focused on follower and engagement growth
- Campaigns centered around storytelling and user-generated content
We conducted an in-depth audit of the brand, market, and target audience. Identified the strengths and weaknesses of the visual identity. Built a promotion strategy aligned with the client’s goals and market positioning.
/ RESULTS /
- Brand Awareness
- A cohesive visual identity was created, reflecting the brand’s positioning.
- A PR campaign was launched: publications in niche fashion media, influencer collaborations.
- The audience clearly identifies Loui Loui’s values and style.
- Increased engagement and interest from the target group.
- Engagement
- Audience engagement improved through deliberate visual content and a structured SMM strategy.
- More reactions, saves, and feedback across digital channels.
- A loyal community is forming around the brand.
- Performance Metrics
- Growth in social media followers.
- Average engagement rate (ER): 5–6%.
- Coverage in industry media and Telegram channels.
- Rise in direct inquiries and interaction with branded content.
- Conversions
- Product matrix optimized based on seasonality and brand positioning.
- Effective sales channels and mechanics identified — including capsule collections and collaborations.
- Strategic partnerships established to expand distribution and enter new market segments.
CONCLUSION
Loui Loui is entering the market in May 2025 with a clear positioning: to create footwear that highlights individuality and enhances inner confidence.
We carried out a comprehensive brand development and launch: from strategy and visual identity to production, SMM, and PR.
Today, Loui Loui is more than a footwear brand. It is a philosophy of refined confidence and modern comfort, inspired by feminine grace across eras.
A step toward style, comfort, and new self-assurance!
We carried out a comprehensive brand development and launch: from strategy and visual identity to production, SMM, and PR.
Today, Loui Loui is more than a footwear brand. It is a philosophy of refined confidence and modern comfort, inspired by feminine grace across eras.
A step toward style, comfort, and new self-assurance!
